🥔 Hypothesis

1. Users* do not know how much distance they walk in kms on a day to day basis
2. Users do not walk for more than an hour on a daily basis
3. Users do not like walking for more than an hour on daily basis
4. When sufficiently rewarded, users will actively start walking more.
5. Users like walking with a group of friends more than they do walking solo
6. If walking was made into a more interactive and digital experience, then our users would walk more than they currently do

🍪 Survey

🗣 Survey Link (Google Form)

• The survey got 20 responses
• Here is the summary of the survey:

Summary of the Survey

🍭 Analysis

The conclusion of user research

🥞 Target Audience

• People aged between 16-35 years old
• Living in Urban North American; Focusing on Vancouver Metro area for current iteration