💬 Executive Summary

EcoGo is a mobile application that will motivate people to walk more! It is aimed at making the walking experience a fun, engaging and social one. For every step that you take, you will win EcoCoins - which can be spent in a plethora of ways - including, but not restricted to buying customizations for your digital avatar and treehouse, unlocking unique hyperlocal coupons, and donating real world money to an organization of choice. You also have the ability to visit your friends' treehouses and take a look at their customizations.

In the EcoGo world, everyone lives in their virtual treehouses. The only way to grow your treehouse is to walk more. Users can even fully customize their treehouses with custom room sets, furniture, tables, et al. Users can also customize their unique digital avatars.

In our future versions, we plan to have an Augmented Reality (AR) version of our users' treehouses - so that you can see your friends' treehouses while you walk!

❓The Problem

🍢 The Problem Setting

• Typical North American cities are designed in a way that drivers are incentivised to drive for short distances as opposed to walking it out. The average city is designed with cars in mind and not people.
• For short distances, people with cars will need external encouragement for them NOT to drive.
• The price of gas/fuel is relatively cheap in North America
• North Americans on an average walk less than their Asian or European counterparts

🥨 The Problem Statements

" How do we motivate people to walk more? "

" How can we make the walking experience fun and engaging? "