Overview

During our first user testing session we also conducted a concept testing to test out which concept design is more appealing to our target group. Users were asked participate in our art style test. We presented them different designs for three subjects and asked them to choose one style, and these are the art styles our users preferred for character, tree house and the map. These designs are not our artwork. They are for our reference. We made our art assets based on the preferences that our test audience showcased.

Script for concept testing

Next we are going to show you some design concept that we have in mind. Right now we are exploring design for characters, how the based building (magic tree) going to look like, and the map.

1. For character, we are planning to have in game avatar where you can customize your own character and we want to know which style that attracts to you the most.

“You can say that you like the color of the 1 concept but like the style of the 2nd but at the end, out of these 4, we want you to pick one concept that you like the most and explain why. I’m going to give you some time and whenever you ready you can let me know.

[[user pick and explain]]

Thank you! Now I’m going to show you the same concept but with descriptions. After reading the description, which one would you choose? Are you changing your mind ? “

1. Now, we are going to show you concepts for the based. The original idea is the player can build and expand their based but there are some constraints so we change the idea to building a based on the magic tree - magic tree house

[[same as concept 1 scripts]]

1. Last but not least, I’m going to show you the map art style concept. Map is a big part of our project so we want to make sure that we are going for the right direction.

[[same as concept 1 scripts””]]

Character Design Concept Test

Tree House Design Concept Test